GENIO / Not your mom’s frozen pizza

Scope: Brand Creation, TOV, Brand Guidelines, Art Direction

Role: Art Direction, Design & Pizza Enthusiast

The “Godfather of Pizza,” Anthony Mangieri, partnered with us to launch his own brand of frozen pizzas. Inspired by Anthony's hands-on approach, our creative concept captures the fine line between love and hate, reflecting the intense emotions involved in chasing greatness. Handwritten elements and honest messaging convey the experience of pursuing excellence.

Working closely with Anthony, we developed a simple yet relentless brand identity for Genio Della Pizza. Our design and packaging highlight the brand’s passion for craft and dedication to excellence. The Genio wordmark blends traditional vintage Italian typography with a modern twist, creating a bold and confident logo. This colorful yet edgy brand world communicates our purpose: Endlessly Pursuing Excellence.