Hearthsong / Endless imagination right at your doorstep

Scope: Brand Redesign

Role: Design Director & Bouncy Ball Tester

For this redesign, we created a suite of worlds, each with its own unique elements to unlock kids' imaginations. The vibrant illustrations, cheerful palette, and quirky details bring to life a brand that started in 1983.

Working with Hearthsong to modernize their brand for the next generation of kids and parents was a joy. Their larger-than-life products inspired us to design an identity as expansive as the imaginations of the children who play with them.

We infused their new brand identity with fresh visuals and whimsical illustrations, letting our creativity run wild and allowing us to experience the fun of playing like kids again.