Sweet Earth / A new day for this vegan brand

Scope: From a slight update to a full redesign

Role: Design Director & Avid tester

We partnered with Nestlé to revitalize their Sweet Earth brand, giving it a fresh, cleaner presence on the shelf. Inspired by the rolling hills of California and the warmth of natural sunlight, we chose colors that celebrate flavors as bold and vibrant as sun-kissed rays. Our sunlit surfaces create shadows that are as multidimensional as Sweet Earth's ingredients, embodying authenticity through bright colors, warm shadows, and candid photography.